Strategic growth – the role of the CGO – Chief Growth Officer

In large companies, effective coordination between marketing, sales and IT is a key challenge. These departments should work together seamlessly to navigate rapidly changing market demands and technological developments. To this end, the role of a Chief Growth Officer (CGO) is becoming more and more popular in corporations. The CGO is crucial for bridging these areas by ensuring that the company's strategies and goals are coherent and focused on growth. A CGO uses data and technology to identify and develop new growth opportunities, while simultaneously promoting the alignment and efficiency of marketing and sales activities. As a result, according to current data, companies with CGOs are much faster than others at using new technologies in their companies to gain competitive advantages in sales and marketing in the market.

However, only around one in seven companies currently has a CGO. Offers here 1st MTB a decisive added value. With a portfolio that ranges from market analysis to PR and content management to holistic marketing support 1st MTB positioned to fill the gaps that could be holding companies back. The services of 1st MTB range from the provision of tools and materials, to the organization of events, to the training of sales employees and the development of sales strategies. In addition, offers 1st MTB active sales support and “Sales as a Service”.

This integrated approach ensures that companies, with or without a CGO, are not only provided with the latest market information, but also receive operational support to achieve their growth goals and penetrate new markets more easily. By working closely with the teams, made possible 1st MTB a seamless integration of strategies that strengthen marketing, maximize sales and drive technological innovation.

A CGO who with 1st MTB works together, gains a partner who helps translate the company's vision into measurable results. From data-driven decision making to optimizing customer experiences, 1st MTB supports the realization of a company's full potential.

Companies without their own CGO can be found in 1st MTB a strong ally who will take on the role of growth promoter. With in-depth analysis, strategic advice and a comprehensive understanding of the connection between marketing, sales and IT 1st MTB the basis for sustainable growth and competitiveness.

In conclusion it can be said that the collaboration with 1st MTB Helping companies successfully navigate the complex landscape of the modern business environment. With tailor-made solutions tailored to the individual needs of each company 1st MTB the ideal partner for any CGO or company striving for growth.